Back in May I shared the that our friends at were putting the finishing touches on their storefront in Mount Pleasant at 28 West 5th Avenue, and I'm happy to let you know that they're now open for business!
They've shared a bunch of photos of the space with us, and I've included more info from them at the bottom so you've got it freshly juiced from the source.
ON A ROLL, THE JUICE TRUCK OPENS BRICK AND MORTAR SHOP
Fresh Cold Pressed Juice, Retail Store, Light Meals Under One Roof
Â鶹´«Ă˝Ół»BC, June 23, 2014 — The Juice Truck, purveyors of the city’s first cold pressed juice, opens its new brick and mortar storefront today. While the iconic watermelon-coloured vehicle continues to be stationed at its original location at Abbott and Water Streets in Gastown, the shop located at 28 West 5th offers many exciting fresh products and programs. The storefront houses a large new production facility for nutritionist-approved cold pressed juices, ready-to-go cleanse packages and smoothies, a community space, and a juice bar and cafĂ©.
The Juice Bar offers well-known favourites from the truck, but adds a health-focused food menu created in collaboration with chef Lina Caschetto, featuring grab-and-go meals, breakfast and lunch—think breakfast bowls and salads, and energy-boosting, indulgent snacks to satisfy even those with a sweet tooth. Raw, gluten-free and vegan options abound, always with an eye to optimal nutrition and flavour. The retail space is stocked with healthy lifestyle items and shelves superfoods like chia seeds, hemp seeds, and custom made tinctures, plus The Juice Truck cold pressed bottled juices to take home.
The interior design by Glasfurd and Walker is an extension of The Juice Truck brand—brightly coloured walls, playful fruit-inspired art and wallpaper, and custom lighting by Gamala create a fun and inviting space for the community.
The storefront allows The Juice Truck to greatly expand its production facility, and also provides space to serve community initiatives—a top priority for founders Ryan Slater and Zach Berman. The space serves as a “home base” for health and wellness, where people gather to learn and participate in healthy activities; plans are in the works for movie nights, yoga classes, chef talks, fitness clubs, kids’ events, and workshops on nutrition, fermenting, and foraging and more.
To find out more about The Juice Truck and upcoming events visit
About The Juice Truck
Founded in 2011, The Juice Truck was born out of a desire to make wholesome food choices accessible while spreading the founders’ passion for healthy living. As the leaders of the cold pressed juice movement in BC, The Juice Truck is always on the hunt for new and unique creations with each cold pressed juice or smoothie made from premium local and organic ingredients whenever possible. All juices and smoothies are made to order ensuring maximum freshness and health benefits.
