made a big announcement earlier this week, unveiling their new destination brand.
is the new name, complete with a logo and some renewed messaging.
“The brand captures more than the breathtaking landscape we are known for,” says Mun Bagri, Acting Executive Director (for Jennifer Belak), VNSTA. “For the visitor, the new brand is designed to create a sense of belonging, fulfillment and a connection to nature, the people and themselves through their time spent on Vancouver’s North Shore.”
Along with the announcement they released a , embedded here, which gives the viewer a look at some activities on offer.
Swimming, mountain biking, skiing, hiking, stand up paddle boarding, and simply hanging out with friends are all featured.
Things get super awesome at the two and a half minute mark when a man can be seen leaving a craft brewery with a growler of beer in hand. He arrives at a barbecue some friends are having at Ambleside beach and receives a high five.
It doesn't show the man consuming it but it's implied that this beach is a great place to bring two litres of fresh, tasty beer to enjoy with friends.
While it's seeimgly at odds with the of the District of West Â鶹´«Ã½Ó³»and , I personally welcome the invitation to drink on this beach and will be making my way there posthaste.
Let's just hope the West Â鶹´«Ã½Ó³»PD don't crack down on it on Habitat Island (aka Beer Island) near the Olympic Village.
Time will tell.
