TD customers are at the heart of the campaign. Since 2014, TD has been showing their appreciation to their customers and colleagues for continuing to help inspire TD to 'Be the Better Bank'.
Over the past 10 years, the campaign has evolved, taking the Bank's appreciation even further. Initially, it was launched with "Automated Thanking Machines" and surprises at their branches to express their gratitude to customers. Over the years, it has expanded to include recognizing TD customers who make positive impacts in their local communities. This growth underscores the Bank's longstanding commitment to celebrating and supporting the people who inspire them every day—their customers.
A decade of saying thank you
Celebrating 10 years of showing appreciation and thanks to their customers, the TD Thanks You campaign has grown, while maintaining the ongoing spirit of keeping customers at the heart of everything they do.
“As the needs of our customers, colleagues, and communities change over time, we want to continue to be there for them during important moments, both big and small. Part of that involves evolving the #TDThanksYou campaign every year to ensure it embodies our commitment to celebrating and supporting the people who inspire us to always strive to be better – our customers,” said Michael Armstrong, Vice President, North American Brand & Sponsorships, TD Bank Group.
Expanding horizons
The TD Thanks You campaign is showing appreciation on an even larger scale now, to help more customers feel thanks and recognition.
This year, TD took to the sky with captivating drone shows launched in major cities across Canada. The incredible shows were capped off with a scannable QR code in the sky, which attendees could use to visit the #TDThanksYou website to learn more about the campaign, and where TD customers could enter for a chance to win exciting prizes and experiences.
The drone shows were some of the largest that cities across Canada have seen, with almost 400 drones. By incorporating cutting-edge technology, TD is helping to demonstrate how innovation is at the core of everything it does. It’s just one example of how the Bank is adopting new technology to help deliver legendary and memorable customer experiences.
Looking ahead
As TD continues to celebrate the customers they serve, the Bank remains committed to expanding its customer appreciation efforts. As the campaign continues to evolve, what will remain is its purpose. Customers are at the heart of everything the Bank does.
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