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V.I.A. is going across Canada this summer!

Chef Ned Bell just us sent this photo from his Chefs For Oceans cross-Canada cycling adventure he's doing to raise awareness about the importance of sustainable seafood.

Chef Ned Bell just us sent this photo from his cross-Canada cycling adventure he's doing to raise awareness about the importance of sustainable seafood. We're a sponsor of it but I actually hadn't realized our decal was on his support vehicle until seeing this, so instead of simply watching vicariously as Ned stories from his ride we're actually - kinda - physically along for the ride! Or at least our logo is.

via-chefsforoceans590

And today I'd like to add a layer to the TXTing challenge where the PSF has donated $5,000 and will match as much for every person who TXTs the word SALMON to 45678 (as per below). Here's the layer:

For the rest of Ned's ride, anyone who TXTs him $10 then tweets us proof (s screen grab of the return TXT you'll receive) we'll tweet out a thank you from our account which has almost 50,000 followers. Do it because you want to help our oceans OR simply use this as an opportunity to promote your business. A mere $10 to get your Twitter account in fron to 50,000 people in Vancouver? Good deal. For you and the future of our oceans.