In 2010 I of the 1980's sports drink Super Socco which, if you're of a similar vintage as me, you might remember sipping out of a juicebox. I was thrilled in 2014 when a local company that they had the rights to produce and were going into production. They even stickered up a Hummer (pictured below) with "COMING SOON!" teasing on the side.
Photo c/o Super Socco on Facebook
It's been almost 4 years and as a superfan of Super Socco I've been disappointed that its "triumphant return" that I had heralded stalled for a few years. I check in on occasion to see if anything is happening and this morning I realized that their Hummer might be revving again; in June they that has so far flown under the radar!
I tried to contact them by phone to get more information but haven;t yet connected with them, so I'll simply share the info on their website that says once they pre-sell 5,000 cases of the stuff they'll be starting production. They've only sold 59 so far, but hopefully this story will get picked up by a bunch of other local media and we can get the word out.
It will apparently come in juiceboxes similar to the original, as shown here.
They're also saying it will be released in these more modern 591ml bottles.
The ingredients seem a bit more healthy than the original (I don't remember them containing "real juice" or Sucralose), and unless I'm forgetting something they've added a new Fruit Punch to compliment the Original and Orange Drink flavours. Below are the ingredients of each, as well as the nutritional information I downloaded from their website.
ORIGINAL INGREDIENTS:
Filtered Water, Grape Juice From Concentrate (Water, Grape Juice Concentrate), Sucrose, Lemon Juice From Concentrate (Water, Lemon Juice Concentrate), Orange Juice From Concentrate (Water, Orange Juice Concentrate), Grapefruit Juice from Concentrate (Water, Grapefruit Juice Concentrate), Citric Acid, Natural Flavours, Ascorbic Acid (Vitamin C), Sodium Ascorbate, Ester Gum.
ORANGE INGREDIENTS:
Filtered Water, Grape Juice From Concentrate (Water, Grape juice Concentrate), Sucrose, Orange Juice From Concentrate (Water, Orange Juice Concentrate), Natural Flavours, Citric Acid, Ascorbic Acid (Vitamin C), Sodium Ascorbate, Beta Carotene (colour).
FRUIT PUNCH INGREDIENTS:
Filtered Water, Grape Juice From Concentrate (Water, Grape Juice Concentrate), Sucrose, Citric Acid, Natural Flavours,Fruit and Vegetable Juice (colour), Ascorbic Acid (Vitamin C), Sodium Ascorbate.
Again, it appears that so far they've got 59 cases pre-ordered, and in order to bring it back they're saying they need to hit 5,000. Let's make it happen!
Pre-order your Super Socco now at .
