After a dry January, residents in the Tri-Cities, Burnaby and New Westminster can spend February sampling suds from breweries along the .
And a stellar grand prize is up for grabs for participants who pick up the free and get a stamp while visiting at least six breweries before the Feb. 29 deadline.
The regional breweries taking part in the promotional project — designed by Destination British Columbia and BC Craft Brewers Guild — are:
Coquitlam
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- H-1100 Lansdowne Dr
Port Coquitlam
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- 2155-575 Seaborne Ave.
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- 2150-570 Sherling Pl.
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- 2332 Marpole Ave.
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- 402-1485 Coast Meridian Rd.
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- 2140-550 Sherling Pl.
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- 1979 Brown St.
Burnaby
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- 114-3191 Thunderbird Cres.
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- 3845 William St.
New West
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- 11-30 Capilano Way
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- 1319 3rd Ave.
(The Port Moody Ale Trail Tasting Passport was open last November.)
Supported by Tourism Coquitlam, the City of Port Coquitlam, Explore Burnaby and Tourism New West, the will also see a lucky winner randomly chosen for the grand prize draw that includes:
Coquitlam
- one night stay at the
- beer package from
- Tourism Coquitlam swag package
Port Coquitlam
- one night stay in a theme room at the
- $50 GC to the
- Port Coquitlam swag basket
Burnaby
- one night stay at the
- Burnaby brewery swag pack
New Westminster
- two tickets for the
- beer package from
- BC Ale Trail swag pack
In a news release, Port Coquitlam Mayor Brad West, whose council recently moved a motion to boost the number of tasting room seats from 50 to 75, called PoCo’s craft beer industry as a “real success story” for the city.
“The tasting passport is a chance to support and visit all of the local craft breweries, experience the atmosphere and the different beer styles,” West stated in the release.
“It’s also a great opportunity to visit all of these breweries using the 25-km Traboulay PoCo Trail that surrounds our city.”
The Ale Trail passport promotion comes at a time of growing uncertainty in the craft brewing industry as the province’s more than 240 craft breweries struggle with changing consumer preferences and business cost pressures brought on by inflation and higher rents.
Two of the participants in the passport program — Mariner Brewing in Coquitlam and Port Coquitlam’s Taylight — recently underwent ownership changes, the latter after it had been closed for a year. Several other breweries in Metro Vancouver, like Studio Brewing in Burnaby, have closed outright.
Ben Coli, who owns Dageraad Brewing in Burnaby and is on brewers guild’s Board of Directors, said more casualties are likely as operators are overwhelmed by debt they took on to keep open through the COVID-19 pandemic.
“Some breweries were probably mismanaged,” he said. “But a lot of them just had terrible luck with the way that events unfolded.”
The national Canadian Craft Brewers Association and the Canadian Coalition of Craft Brewers is also pitching for changes to excise tax laws that would give small breweries across the country a break on the first 500,000 hectolitres they produce.
— with a file from Mario Bartel, Tri-City News
