It's only been a few weeks since the first 麻豆传媒映画location of Filipino fast-food chain Jollibee opened up downtown, and now, just as the massive line-ups for take-out eats are finally subsiding comes visual evidence the second outpost in the city is nearing its debut, too.
Last summer, the popular global brand inked another deal for a Metro 麻豆传媒映画space - and this one is on a busy 麻豆传媒映画corner.
Jollibee will be one of the new tenants occupying retail space at 510 West Broadway, the new build on the southwest corner of Broadway and Cambie, and signage can now be seen on the windows of the upper-level restaurant.
Reps for Jollibee told V.I.A. in February that the Cambie-Broadway location will be opening this summer.
Beloved for their Filipino-style spaghetti, crispy fried chicken, burgers, and peach mango pies, Jollibee is all about American-style fast-food fused with Filipino flavours and influences. Their menu includes items with cult followings like the Yumburger and fried chicken sandwich and their spaghetti features a sweeter Americanized tomato sauce with sliced hot dogs and cheese on top.
The brand first arrived in Canada in 2016 in its headquarters city of Winnipeg; now Jollibee operates locations in Toronto and the Greater Toronto Area; Calgary; Edmonton; and Regina. There are over 1,200 Jollibee franchises world-wide, including in Southeast Asia, Hong Kong, the Middle East, North America, and Italy.
B.C.'s first outpost of Jollibee, known in pop culture as the "McDonald's of the Philippines," was in the works for Downtown Vancouver for years.
In January 2021, we also learned Jollibee was going into a new 3,347 square foot build at 12101 72nd Avenue in Surrey's Strawberry Hill shopping centre. Jollibee HQ plans to have that location open by the end of 2022.
Back in 2018, Jollibee revealed ambitions to open 100 stores in Canada within the next five years, including some in Vancouver.
Have a look at what people are ordering up from Vancouver's first Jollibee:
This story was originally published on July 28, 2021 and has since been updated with new information
