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Florida works to bring back tourism to its Gulf Coast following hurricanes Helene and Milton

ST. PETERSBURG, Fla.
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Waves roll in from the Gulf of Mexico toward lots where only empty foundations and debris remain after homes were swept away in Hurricane Milton, on Manasota Key in Englewood, Fla., Sunday, Oct. 13, 2024. (AP Photo/Rebecca Blackwell)

ST. PETERSBURG, Fla. (AP) 鈥 Tourism officials on Florida's Gulf Coast say one of the ways concerned people is to visit as tourists, even though some beaches are still closed to the public and debris is still piled next to streets from .

The tourism promotion agency for the St. Petersburg-Clearwater area said in a news release that 80% of hotels and businesses in the area are open for business, even as continues.

鈥淢any people have asked, 鈥楬ow can I help?鈥 and the answer is this: when they need you most,鈥 Visit St. Pete-Clearwater said Friday in the news release. 鈥淵ou can also pitch in at beach cleanups, attend fundraisers and donate.鈥

In Clearwater, officials say the beach is open. They plan to announce Tuesday that lifeguards and normal beach operations are returning, city spokeswoman Joelle Wiley Castelli said.

鈥淧eople are starting to go back out and into the water and it appears that about half the businesses and half the parking lots are back open,鈥 she said Monday in an email.

Helene in Florida's Big Bend region last month, and Milton as a category 3 hurricane on a barrier island in Sarasota County.

The state tourism promotion agency says it plans to spend $5.7 million to promote Florida as a tourism destination following the hurricanes.

The campaign's first phase will focus on social media promotion of areas of Florida that were comparatively untouched by the storms, such as Pensacola, Panama City Beach and Islamorada in the Florida Keys.

The second phase will spend $3 million promoting areas impacted by the storms but already have recovered such as Naples and Fort Myers.

The last phase will offer direct marketing assistance to the counties most affected by the storms in the St. Petersburg and Sarasota areas, and rural areas in the Panhandle, according to Visit Florida.

Associated Press, The Associated Press