With a provincial election now underway, leaders of all types of organizations are watching closely, concerned about what the outcome will mean for their ability to achieve their goals. Some may feel uneasy about whether the next government will prioritize the needs of their sector or community. Others may be worried about how to effectively engage with policymakers whose priorities may not appear to align with their own.
This is where effective advocacy becomes critical. In fluid political circumstances, successful engagement requires not only having a seat at the table but also a strategy that can navigate shifting priorities and complex dynamics. It’s in these moments that effective advocacy can make the difference—helping businesses and groups find common ground with government, even when the conversation may be tough and there are many voices vying to be heard.
At its core, advocacy provides a critical channel for representation in the policymaking process. Government officials cannot possibly be experts in every issue, nor are they capable of directly consulting every constituent on every program, regulation or piece of legislation. Effective advocacy bridges this gap, building capacity for government while also communicating to legislators the needs and concerns of businesses, citizens and communities.
The sheer complexity of policy challenges requires specialized knowledge that legislators may lack. Whether it's health-care reform, digital privacy, climate change or emerging technologies like artificial intelligence, today's policy development process often hinges on scientific, technical or economic expertise. A strong government advocacy program—if conducted appropriately—represents a contribution to the policy process with critical insights and data that help craft informed legislation and policy.
A smart advocacy program is how organizations seize opportunities to tell their story and influence decisions. We’ve seen mining companies successfully advance the critical minerals agenda by aligning their message with national goals for the transition to a greener economy. Small businesses have secured much-needed tax relief by clearly showing their role in driving local economies. First Nations have gained support for resource projects, demonstrating the economic benefits for their territories. The opportunity is there for those bold enough to make their voice heard and shape the policies that will define their future.
In many cases, without the engagement that provides the deep technical understanding necessary to shape policy, there are unintended consequences. Think of industries like life sciences or energy: Without the input of experts who understand the specific needs and limitations of these sectors, laws can be passed that inadvertently harm the public interest—including innovation, competition or safety.
While critics may argue that this allows large corporations and others to unduly influence laws to serve their own interests, the reality is more nuanced.
Effective advocacy is a tool that is accessible to all and as such serves to level the playing field, not tilt it. Grassroots organizations, small and medium enterprises, startups, labour unions, First Nations and non-profits all engage in advocacy and lobbying efforts to ensure that their voices are heard in the halls of power. Without advocacy, decision-makers are isolated from the people and communities they represent. Political influence would be restricted to politicians’ preconceived notions and to those with direct access. It democratizes advocacy, enabling diverse groups to compete for attention in the policymaking process.
With the uncertainty of the election, it’s understandable that many feel uneasy about what’s to come. But rather than waiting for outcomes, this is the moment to rethink your approach. Now is the time to prepare. By crafting a thoughtful, strategic government relations plan and getting ready to advocate effectively for your business and interests, no matter where the political winds blow. On October 20, be ready to offer expertise, forge and strengthen partnerships, and stay engaged—especially when it’s tough.
Brittney Kerr, Jeff Ferrier, Mark Reder and Emma Macklem are the founding partners of Framepoint Public Affairs.
