One of Vancouver鈥檚 most recognizable yoga and lifestyle clothing brands is finding its footing on the beach and branching into competitive sports. 聽
Volleyball Canada announced Wednesday that it selected lululemon athletica to outfit the national men鈥檚 and women鈥檚 beach volleyball teams for the Toronto Pan Am Games and 2016 Rio Olympic Games. The two-year partnership also has lululemon become a major partner of the National Beach Volleyball Championships, which . The 麻豆传媒映画company began selling swimwear in 2012.
Volleyball Canada executive director Mark Eckert said the team鈥檚 multiple podium finishes so far this year 鈥� in addition to beach duo Sarah Pavan and Heather Bansley finishing fifth at the World Championships for the country鈥檚 best result in the sport 鈥� put the team in the spotlight and elevates the athletes to a bigger stage.
鈥淭his is an excellent time to partner with a well-recognized Canadian brand, such as lululemon,鈥� Eckert said in a prepared news release. 鈥淗aving lululemon鈥檚 support as our athletes strive for success on the road to the 2016 Olympics in Rio will be invaluable.鈥�
National team member and Manitoban Taylor Pischke will wear the new kit in Toronto at the Pan Am Games.
鈥渓ululemon is the perfect fit for beach volleyball athletes,鈥� she said. 鈥淲e move a lot and don鈥檛 have time to think about what we are wearing when we鈥檙e in competition mode, that鈥檚 why a lot of us already wear lululemon gear now.鈥�
