Jennifer Gray, owner of Yaletown boutique Jennyfleur Loves (), is not only bringing in some of the worlds trendiest fashion labels to her store, shes now fully mobile and bringing them to your door.
Capable of stocking her Hautewheels Fashion Truck (pictured) with all the carried in her boutique (were talking the likes of Unif, Wildfox and House of Harlow) the idea is so new, shes putting it all in the hands of her customers.
Shopping parties of five or more people will have hand-picked items curated for the truck and shell bring them as far out as Maple Ridge, knowing that many of her customers come in from around the Lower Mainland for her finds.
In planning stages since Christmas, the trucks interior was completely refitted with lighting, shelving and a private changing room. The exterior is blessed with the gorgeous illustrations of Paris-based artist , known for her Fashion Week work with Valentino.
Gray initially plans to set up in pay parking lots and tweet that days location (follow ) but hopes to partner with local restaurants, so that her customers can enjoy patio refreshments afterwards and make an afternoon of the experience.
Popular in cities such as LA and San Francisco, Hautewheels is currently the first Â鶹´«Ã½Ó³»member of the .
You can follow Kelsey on @kelseyklassen.
