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SHOP TALK (Aug. 4)

BECKS BRIEFS In a move that launched a million ball jokes in this office alone, full-time celebrity hunkaroo and occasional soccer player David Beckham announced Friday that his eagerly anticipated, eponymous line of mens bodywear (aka sexy knickers)
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BECKS BRIEFS In a move that launched a million ball jokes in this office alone, full-time celebrity hunkaroo and occasional soccer player David Beckham announced Friday that his eagerly anticipated, eponymous line of mens bodywear (aka sexy knickers) would be sold exclusively through Swedish fashion megalith H&M. In an interview with WWD, the angel-faced pitch-man, whose last foray into the tighty-whities game was modeling bikini briefs for Emporio Armani, confirmed he and his team (of designers, not his teammates at the L.A. Galaxy soccer club) had been working on the line for nearly a year. All this, in addition to a 2009 collaboration with Adidas, launching a second fragrance (Homme by David Beckham) and the little matter of welcoming his fourth child, daughter Harper, into the world last month. Makes one wonder when he finds time to play soccer you know, that other thing hes quite famous for. Shop Talk wonders if he didnt dash off a few undie sketches while sitting at home on suspension as the rest of the Galaxy were shellacking the Whitecaps on Saturday at Empire Field. We dont want to get our proverbial panties in a bunch, but this is the second time Becks has gotten himself yellow-carded before a Â鶹´«Ã½Ó³»­game. Perhaps like other golden Hollywood hearthrobs, he doesnt like our fair city? Luckily, we have several H&M locations in the GVRD, which means starting Valentines Day, 2012 everyone can get a little hit of ol Becksie right where it counts.

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