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Richmond Canada Day: Big Sugar ready to rock Steveston

Band founder advising concert-goers not to bring their folding chairs to headline act on July 1
Big Sugar
Canadian blues and reggae rock band Big Sugar headline Richmond’s Canada Day celebrations in Steveston. Such is the nature of the group, they’re never quite certain exactly what sound they’re going to produce. Founder Gordie Johnson, however, promised it’ll be a show to get you on your feet.

Don’t bring a folding chair to watch the headline act at Richmond’s Canada Day celebrations, otherwise the band’s front man might have something to say about it.

The multi-talented Big Sugar take to the main stage about 9 p.m. on July 1 and the band’s founder, vocalist and guitarist Gordie Johnson, is promising a true “rock show.”

“Don’t bring a deck chair or anything; I want to see everyone on their feet,” Winnipeg-born Johnson told the Richmond News last week, from his base in Texas.

Big Sugar — a five-piece blues and reggae rock band, which has earned over its 30 years a glowing reputation for “thundering” live performances — is used to spending their Canada Days on stage, having headlined or supported at festivals across the nation over three decades.

“It’s actually become (a day) for rock shows, so we’ve been playing Canada Day for a few decades; we’ve been playing the national anthem everywhere, including Capitol Hill and at race car events…that’s what gets us the gigs!” laughed Johnson.

And although the band has played many times in B.C. over the years — they perform an annual gig at the Commodore in 鶹ýӳ— they’ve never hit the stage in Richmond and definitely never been to Steveston.

“But we do like to get out and get our feet on the ground wherever we are to taste the coffee and the food,” Johnson said, asking what kind of town Steveston was. “I like the sound of it, so will definitely check it out.”

Many rock bands — by the nature of the beast — live a lifestyle that doesn’t conform to the Monday to Friday, 9-5 routine most of us have come to expect.

However, a quick resume of the life and times of Big Sugar tells a story of a group that has been served and digested a soup ladle more than its fair share of “challenges” during its storied lifespan.

Slammed by band member defections, an aborted album, mental illness, addiction and even the death on stage of its drummer, Walter “Crash” Morgan, in 1995, Big Sugar has weathered many a severe storm.

“Life has thrown us all some curve balls and, I’ll be honest, some of it has been a bit of a struggle,” said Johnson, whose wife, Alex, joined the band on stage recently from her previous managerial role.

“Our public life looks all rock band and glamour, but life is not like that. The fact that we’re not dead is actually amazing.

“There are times when I’ve woken up and thought, ‘wow, another day, nice, I wonder what the weather is today.’ Cos, I perhaps didn’t really expect to see that day or something; I’m not sure I expected to always get to see that day.

“But now, life is really sweet, man. Our kids are growing up, we have a clarity and purpose that wasn’t there before; the kids share our love of music.”

It took Johnson a “few years to purge” his personal demons of the past.

“At some point, a person kind of caves in and substances and terrible habits come into play. You can look at yourself in the mirror and you don’t recognize that person.

“We’ve come through a lot of darkness, thanks to a lot of love and a love of music. I think that shines through when we’re on stage now; we’re very thankful for where we are.

“We’ve definitely had an upsurge in energy (lately) and in our quality of life.”

Johnson said the relatively frequent turnaround of band members over the decades keeps their sound, and himself, fresh and driven.

“The people we have in now, man, we’re inspired to be in each others’ company all the time,” he added.

“And making a lot of music with my wife, it improves the quality of your life, you know. Our music has always been more about the interaction with the others around you on stage.

“So, with the nature of the band having many changes over the years, there is a different incarnation each time.

“There are Jamaican, Mexican and Cuban influences in there and we each respond differently to it, so it keeps it exciting.”

Johnson and Alex have just co-written their latest piece, which, he says, has a “particular flavour; I think it’s the most rhythmic piece we’ve written yet.

“The stories and lyrics in there are very positive and forward-thinking, I think that reflects where we are right now.

“We are not a garage band who kind of stick together and come out and play the same 20 songs they wrote together.

“Everyone (in Big Sugar) comes from a different background. If someone from a reggae background is playing, we all kinda play our songs with a reggae vibe, it’s kind of cool.

“We’re not about playing our hits exactly the same all the time and I doubt we’d get it right anyway. It’s much more organic than that.”