Seize the day!
That鈥檚 the message Zoomer Media TV host Carmen Ruiz y Laza will be delivering to older adults when her new talk show CARPe Diem, launches on Joytv Aug. 13.
鈥淪ome people are sad to grow old,鈥� says Ruiz y Laza. 鈥淪o we鈥檙e going to show these Zoomers how to seize each day.鈥�
CARPe Diem is produced by Zoomer Media Limited, which creates Zoomer magazine and TV shows for a baby boomer audience, in partnership with the Canadian Association of Retired Persons (CARP), the largest advocacy association for older Canadians in the country. Wanda Morris, vice-president of advocacy for CARP, will be a frequent guest.
Ruiz y Laza says the show will not only cover serious issues affecting older Canadian adults 鈥� from retirement to seniors鈥� poverty t o Pharmacare 鈥� but also fun topics such as travel, technology, love and fitness. Ruiz y Laza adds with the backing of CARP鈥檚 more than 300,000 members, this is also an opportunity to create 鈥渇eet to the fire鈥� campaigns, making politicians accountable for keeping election promises and to encourage them to advocate on behalf of seniors.
鈥淟ike the 鈥榚at or heat鈥� issue in Ontario when seniors had to choose between eating and paying their Hydro bills to keep warm,鈥� says Ruiz y Laza.
Among the many issues the vivacious host also plans to explore include, what it means to be a grandparent, how important it is to plan for retirement, the right-to-die movement, frauds and scams, and sleep. 听
As well, Ruiz y Laza 听wants to use CARPe Diem听 to smash common stereotypes around aging.
鈥淲e need to change this dialogue that says an aging face has no place on TV,鈥� says Ruiz y Laza, of the fact many TV broadcasters lose their jobs after a certain age, in particular women. 鈥淚 began my on-air career at age 52, so I鈥檓 proof there is life after 50.鈥�
CARPe Diem will air on Joytv Mondays and Fridays at 5 p.m. (Pacific Standard Time).
@sthomas10
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