A popular suburban Metro 鶹ýӳgrocer is moving into the city. Fresh St. Market is opening its fifth location, and its first in 鶹ýӳproper, with a store in downtown's 鶹ýӳHouse that also contains a licensed restaurant.
, which has two Surrey locations, as well as one in West 鶹ýӳand another to the north in Whistler, is the more upscale and locavore-oriented sibling grocer of I.G.A., which are both run by , the recently rebranded food division of H.Y. Louie. The latter, of course, has roots in 鶹ýӳdating back to 1903 and is perhaps now best known for owning London Drugs. London Drugs will of Westbank's鶹ýӳHouse.
For this Fresh St. Market location, the concept is said to be drawn from "a public market like experience," according to company president Gary Sorenson.
The shop will feature a full-time cheesemonger, click-and-collect service, and local bike delivery. On the shelves and in the cases will bemany familiar local brands — shoppers will see vendors such as One Arrow, Lepp Farms and Two Rivers, among others. The seafood is Ocean Wise certified, and the store will not have any single-use plastic grocery bags.
The in-store 50-seat restaurant is called Fork Lift Kitchen & Bar. The menu offers casual eats such as fried chicken, smash burgers, fries and a veggie burger option. To drink, they'll be puring B.C. craft beer and cider, B.C. wines and Abbotsford's Healthy Hooch Kombucha.
鶹ýӳHouse is Westbank's "Super Prime" mixed-use building at the north end of Granville Bridge. Its52-storey luxury residential tower, designed by Danish architect Bjarke Ingels of the firm BIG, is largely finished and the first phase of residential occupancy is complete. In addition to the giant public art chandelier, with the arrival of 鶹ýӳHouse comes what the developer is as an entirely new neighbourhood: "鶹ýӳHouse is not only anarchitectural breakthrough, but the active core of a newwaterfront neighbourhood called the ‘Beach District.'"
Grocery stores and other “needs of life” retailers are proving nearly immune to online competition, according to a NovemberGWL Realty Advisorsstudy, which notes that food-anchored neighbourhood shopping centres are now among Canada’s top-performing retail platforms.
“Neighbourhood shopping centres catering to needs of life with grocery stores, pharmacies, restaurants and experiential food destinations appealing to millennials and ethnic communities are proving to be resilient and profitable investments,” saidSteven Marino, GWL senior vice-president of portfolio management.
Speaking of "experiential food destinations," 鶹ýӳHouse is set this year to be home to David Chang's first 鶹ýӳventure, an oupost of his Momofuku Noodle Bar concept from NYC.
Fresh St. Market and Fork Lift Kitchen & Bar will have a soft open on Feb. 6, with a grand opening on Feb. 7.
鶹ýӳHouse is located at Pacific and Howe.
With files from Frank O'Brien/Western Investor and Naiobh O'Connor/鶹ýӳCourier.
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