Since 2007, Â鶹´«Ã½Ó³»has been ground zero for the tomboy chic fashions of . The distinctive, contemporary streetwear boomed and was quickly seen between the sheets of Teen Vogue and Nylon and on stars of the Lykke Li and Sarah Polley set. Strangely enough, the fashion industry didnt initially vibe with the Helen Lefeaux class of 99 grad. It took seven years working as a buyer in the costume departments of film and television to inspire Feller to try again.
Fast forward to last year; she was winding down the independently designed label when the guys from Lifetime Collective clothing brand came calling. Tapped to conceptualize the new Lifetime woman, her designs are a fluid, flirty transition from rough-and-tumble girl to adventurous woman.
Working for the first time with a team, Feller, 32, was challenged to rework her own inspirations within an entirely new design approach. The result is a lookbook with ample distinction between what was and what is now.
But for all the new methods and influences, Fellers Stevie Nicks-ish sartorial response still reads like a loving ode to the West Coast woman. The entire collection, from the versatile waxed hood Charlie rain coat to the high-waist, pleated Raquel pant, invokes images of girls dashing between train doors at Stadium station or sipping espresso in the window of Le Marché St. George.
Fashion moves quickly, so fall is already a wrap and she is currently working on Lifetime SS13.
With her airy studio now doubling as a playpen, her aesthetic might eventually extend to baby clothes, but in the meantime her designs can be found locally at , , , and online at .
