They say itās a great time to be a craft beer lover in B.C., but you donāt have to drive far to discover we hosers are in fact getting hosed by a surprising lack of options for buying and consuming that sweet, sweet nectar. I recently took a road trip through Washington State, Oregon, California and Nevada and found that almost every town between Bellingham and Bakersfield had a bevy of options that doesnāt exist here ā from breweries and bottle shops, to growler fills at bars, gas stations, and even pharmacies.
For those who arenāt familiar, bottle shops are like our own cold beer and wine stores ā but on steroids. You can mix and match your own six-pack, fill a glass or a growler from a wide selection of breweries, even grab a cold one from the cooler and crack it open in-store. The shops also act as gathering places where suds-sippers can meet and mingle.
At first, I was only curious. But as the highway wound its way farther south, I became jealous. Even a rustic tavern in Crescent, Ore. ā an unincorporated community of 581 people ā welcomes travellers with a wooden statue of a sasquatch clutching a giant mug, and a sign reading: Now filling growlers. How could a world-class city like Ā鶹“«Ć½Ó³»be upstaged by a bump in the road 50 miles south of Bend?
Beer advocate Christopher Pierce, the man behind the popular Twitter account agrees: our corner of Cascadia has some catching up to do.
āIt seems like everybody [in Oregon] is doing the growler fill thing,ā he says. āWhether itās your local grocery store, or thereās even some places that are like gas station-growler fill places, just little mom and pop shops.ā
And donāt get him started on the selection at those stores.
āThe place where I buy my meat and my bread and my pizzas, theyāve got between 900 and a thousand craft beers,ā Pierce says. āThey hired somebody who was a beer expert to run the place, and itās a tiny grocery store, and everythingās refrigerated. It has a larger selection than any bottle shop that I think Iāve ever seen in Vancouver.ā
I didnāt make it as far as Arizona on my trip, but the Park Plaza Liquor & Deli in Prescott is a perfect example of the kind of meccas weāre missing. The 15,000-square-foot property includes a liquor store, restaurant, bar and cigar lounge, with more than 1,000 beers. Fill growlers? Duh. Build your own six-pack? Yep. Purchase kegs? Why not! How about drink and smoke a cigar while you shop? WHAMMY.
So why donāt we have anything like that here? The new assistant manager of Firefly Fine Wines and Ales in Ā鶹“«Ć½Ó³»points to licensing, legislation and a lack of political will in B.C.
āNo oneās running on a platform of āIām going to free beerā and I donāt think anybody ever will,ā says Farees Kara. āPersonally, I think what needs to be done is look at it as [an absence of] consumer advocacy. CAMRA was fantastic in B.C. in trying, but even theyāve gotten away from advocacy. There doesnāt seem to be any organization thatās willing to fight for the rights of consumers and to fight for what we want. Itās all about taxation and regulation.ā
Kara says some local beer-based businesses have done a good job of expanding their offerings, like Jakās Beer Wine Spirits. And he says the owners of Firefly are also taking a page from Americaās playbook with plans for a major expansion of their Cambie Street location.
āWeāre gonna make it a craft beer destinationā¦ a good third of the store will be craft beer,ā he says. āIt will be probably be one of the biggest spaces allocated to craft beer in Western Canada. Maybe all of Canada.ā
Heās gunning for up to 5,000 sq. ft. of selling space. But of course, size isnāt everything.
āWe plan to have taps,ā says Kara. āWe plan to have a private tasting room. So if a brewery wanted to come and do an event with some snacks and some beer, weād be able to accommodate them, just like many places do for wine and spirits. We basically want to elevate beer to where wine is. Thereās no reason why someone shouldnāt be able to come in and say, OK, youāve got four taps, can I get a sample of each one before I buy some bottles?ā
To find out what weāre missing, you donāt need to spend two weeks criss-crossing the West Coast like I did, or go all the way to Arizona. Just head to Bellingham, which is home to 13 breweries, a slew of dive bars and live music venues pouring local brews, as well as the famous Elizabeth Station bottle shop. But consider yourself warned: once youāve had a taste of the craft beer experience in other parts of the Pacific Northwest, it will surely leave you thirsting for more.
- You can find B.C.ās favourite craft beer guide at your local brewery, select private liquor stores, and on newsstands across the province.
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