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Why making music is still a 'crazy awesome feeling' for The Rural Alberta Advantage

Drummer Paul Banwatt takes time out to chat with the Burnaby NOW on life as a Canadian rocker, playing the Burnaby Blues + Roots Festival and how digital platforms have transformed life forever for indie musicians
The Rural Alberta Advantage
Amy Cole, Paul Banwatt and Nils Edenloff are The Rural Alberta Advantage. The Canadian indie rockers are playing the Burnaby Blues + Roots Festival Aug. 11.

Playing the Toronto Festival of Beer on Thursday night and having to be in Edmonton Friday morning for a sound check while fielding a call from a reporter from Burnaby.

Such is the glamorous life of a Canadian rocker.

Paul Banwatt laughs at the scheduling that has found the Rural Alberta Advantage lamenting the size of the country. But he鈥檚 amiable about it all, laughing readily during a relaxed chat that involves calling questions to his bandmates in the background. This is clearly a summer to savour for the Canadian indie rockers, who are set to make their Burnaby Blues + Roots Festival debut on Saturday, Aug. 11.

鈥淲e鈥檙e pretty excited. We haven鈥檛 played a lot of festivals,鈥 says Banwatt, the drummer for the folk-rock trio based in Toronto. 鈥淲e鈥檝e never played something this big so close to where people actually live.鈥

They鈥檙e not entirely strangers to the West Coast music scene, having played Pemberton in the past. But Banwatt says there鈥檚 a different vibe to an urban festival than to those held in the countryside.

鈥淲e鈥檝e been lucky to do a few this summer, and I kinda dig it. There鈥檚 a less sleepy vibe; it鈥檚 more like an active rock crowd. People aren鈥檛 there to be in some kind of rural haze. We鈥檙e more like a rock band, so I like the idea.鈥

The Rural Alberta Advantage 鈥 which also includes lead guitarist-vocalist Nils Edenloff, and Amy Cole on keyboards, bass and backing vocals 鈥 has been performing together since 2005, when Edenloff and Banwatt used to host an open mic night together at a venue in Toronto鈥檚 Cabbagetown.

That open mic night, which took place on a tiny, narrow stage, is responsible for the band鈥檚 somewhat unconventional onstage set-up, with drummer Banwatt being front and centre, rather than tucked in at the back.

鈥淚 feel like the way the traditional rock band sets up, it鈥檚 all wrong. You can鈥檛 see anything the drummer鈥檚 doing. 鈥 You don鈥檛 realize how technically proficient and skilled these guys are,鈥 Banwatt says. 鈥淲e like to show people how we鈥檙e making the music we鈥檙e making.鈥

He鈥檚 thrilled to bring that music to the stage in Deer Lake Park next weekend. Not only will it give them a chance to share the stage with musicians they admire, like Nathaniel Rateliff and the Night Sweats 鈥 who, as it happens, are on the band鈥檚 road-trip playlist 鈥 it also gives them a chance to introduce themselves to people who may not already be fans.

One thing Banwatt enjoys about being a musician these days is the fact that, no matter where the band goes, they inevitably find people who have heard their music. Digital platforms have made it possible for their songs to reach audiences all over the world - in a way the three couldn鈥檛 have envisioned when they first got together.

There鈥檚 a part of Banwatt that still misses the way music used to be spread, when you鈥檇 go into the record store and look for the little notes stuck on the records telling you what you might like.

But he can鈥檛 deny that the world of Google Play and Spotify has made it infinitely more possible to get your music in front of a large audience.

鈥淵ou can鈥檛 fight these things. Things change, and that鈥檚 how it is, and you鈥檝e gotta just kinda go with it,鈥 Banwatt says. 鈥淭he fact that all these streaming platforms get more music out there 鈥 that鈥檚 a good thing. At the end of the day more people are listening to music, and that鈥檚 gotta be a good thing.鈥

He knows it鈥檚 changed things for The Rural Alberta Advantage, who have managed to transition from being a niche favourite among indie rock die-hards to more widespread appeal 鈥 and not just in Canada.

鈥淪potify鈥檚 really cool because they show you where you鈥檙e getting played. We got added to some playlists in Europe and things just sort of took off for us over there,鈥 Banwatt said, noting that they were playing to the same size of crowd in Germany that they could draw in the U.S. 鈥淚 don鈥檛 think that would have happened had it not been for Spotify and platforms like that. That鈥檚 kind of neat in music that that can be a thing. We鈥檙e not that big, but we could go anywhere and people will come. It might not be an arena full of people everywhere, but I don鈥檛 think there鈥檚 a lot of big cities 鈥 where we couldn鈥檛 at least get a few people out.鈥

The band has released four albums on Saddle Creek/Paper Bag Records: Hometowns (2009), Departing (2011), Mended With Gold (2014) and The Wild, released last October.

鈥淲e love making records,鈥 Banwatt says. 鈥淏ut trying to capture what we do live on records, that鈥檚 always the big debate when we鈥檙e making one 鈥 how to put the excitement and energy that we feel into the recorded version. 鈥 I think it鈥檚 hard to capture that, but there鈥檚 moments when we have, and I鈥檓 definitely really proud of that.鈥

Banwatt makes no secret of the fact that his true love is performing in real time, live 鈥 with all of the possible pitfalls that go along with that.

鈥淚t can all go wrong, and I think that鈥檚 what鈥檚 exciting for us about a live show,鈥 he says, likening it to a 鈥渢ightrope high-wire act.鈥 Sometimes, he says, it鈥檚 those moments when things go off the rails and something goes wrong that really makes the live performance worthwhile. 鈥淭hat ends up being the most memorable moments of a live show.鈥

Just the idea that they get to get up in front of crowds and share their music, gig after gig, year after year, makes Banwatt grateful for the past 13 years with The Rural Alberta Advantage.

The fact that they now have fans who have followed their career for a decade, who鈥檒l come up and say to them, 鈥楬ey, I鈥檝e seen you guys six times鈥 鈥 that, Banwatt says, is a 鈥渃razy awesome feeling.鈥

鈥淚 think at this point if nothing changed from here, we would all consider this to be amazing success,鈥 he said. 鈥淲e feel really lucky. .. Music is fickle these days. You have a giant record and then the next year everyone鈥檚 forgotten about you for some reason. So when you talk about success, one of the things that makes me feel we鈥檝e been successful is everyone has stuck around with us.鈥

And no, he says, they鈥檙e not going anywhere anytime soon.

鈥淲e鈥檒l keep doing this as long as people want us to,鈥 he says. 鈥淚 can鈥檛 picture a world where we鈥檙e not making music.鈥