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鶹ýӳMusic Strategy turns up the ‘integration and awareness’ to 11

What will save Vancouver’s ‘thriving music scene?' Steering committee recommendations, apparently
music study
The 鶹ýӳMusic Strategy has been almost two years in the making and recommendations are going to council this summer to “inform the city’s approach to the music industry in the future.”

“This is truly a vibrant time for Vancouver’s thriving music industry.”

That quote was buried toward the bottom of a city-issued news release that went out Thursday afternoon. Attributed to Creative BC CEO Prem Gill, the statement is part of a news release highlighting the 鶹ýӳMusic Strategy.

What is the 鶹ýӳMusic Strategy, who is behind it and what’s its intention?

“The purpose of the 鶹ýӳMusic Strategy is to increase the integration and awareness for the music industry by the city,” the press release notes.

The strategy has been almost two years in the making and recommendations are going to council this summer to “inform the city’s approach to the music industry in the future.”

Those recommendations are being shaped by the 鶹ýӳMusic Steering Committee and a separate advisory committee. Members of the steering committee include a pair of city bureaucrats, two people from the opera and orchestra communities, a representative from Nimbus School of Recording & Media, and two others from Music BC and Music Canada. Rob Calder works in artist management and runs the record label Boompa Records.

In the two years since the plan's establishment, the Media Club has gone belly up, the Rio Theatre is fighting for its life, the Cobalt is on the cusp of closure and the Red Gate Arts Society has to find a new home by May.

In the last 10 years, Vancouver’s live music venue closure list includes Richards on Richards, the Columbia, the Brickyard and the Picadilly Pub. Mesa Luna and the Starfish Room went kaput in the early 2000s.

Back to the news release for this quote:

“The steering committee’s recommendations will be made by analyzing strengths, weaknesses, and gaps that exist within the 鶹ýӳmusic ecosystem, allowing for the sustainability of the sector.”

Industrial land prices have increased exponentially — double the price in some cases — in the last five years, putting a massive squeeze on rehearsal facilities and their prices. Artistic types are leaving 鶹ýӳfor cheaper cities.

Enter a pair of studies: Music BC’s “City of 鶹ýӳMusic Ecosystem” and Music Canada Live’s “Economic Impact Assessment of Live Music in B.C.”
Findings and recommendations from both studies will be released later this spring and will help shape the policies going before council this summer.

More to come.

- This story has been updated since first published.

@JohnKurucz