While some breweries might be content to throw things at the wall and see what sticks, 33 Acres takes a decidedly different approach. Everything it does – whether it’s marketing, its choice of beer styles, its recipes – it’s all deliberate, with a singular concept in mind.
“Everything at 33 Acres is very purpose driven and the stories we typically write for our beers are what we’re actually feeling or going through at the time,” says owner Josh Michnik.
“We don’t brew beer we wouldn’t drink ourselves and we’re not just doing things because we think it would sell or get attention. We do things because this is us and this translates into everything we do. Events, our front room, our food, our social media, our name and, of course, our beer.”
While the branding may be minimalist, it’s also simultaneously evocative and emotive. And the beer itself reflects that feeling they are trying to communicate.
The approach has certainly struck a chord with Vancouverites, who have voted 33 Acres as their favourite craft brewery.
33 Acres’ beers are also intentionally designed to pair well with food, with plenty of offerings available at its popular tasting room in bustling Brewery Creek.
The common thread among the beers is their exceptional balance and “sessionability.”
“I like to play with the classics but add a unique twist, whether that’s using different hops or a different yeast,” says head brewer Dave Varga.
Case in point is 33 Acres of Darkness, an endlessly crushable schwarzbier that’s light bodied and refreshing, despite its dark colour.
“I like those kinds of surprises, when something is perceived as familiar, but in fact it’s totally different then what was expected.” says Varga. “It’s all intentional.”Ěý
33 Acres Brewing Co.
15 W 8th Ave.
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Gold – Best Craft Brewery
