The Occupy Â鶹´«Ã½Ó³»protest on the grounds of the Â鶹´«Ã½Ó³»Art Gallery has forced organizers of the Dec. 4 Santa Claus Parade to change the route of the parade and the location of an annual food bank drop-off centre. Normally, the parade travels east on West Georgia Street before turning right at Howe Street. This year, the parade will start at 1 p.m. at West Georgia Street and Broughton, travel east along West Georgia, turn north on Burrard and finish at Burrard and Cordova. Our focus is on working with the City to make sure we have a route that can accommodate parade goers and allow us to raise as much food and funds for the food bank as possible, said parade producer Robyn Jones-Murrell. Well be working with the media to let people know about the new route and encouraging families to join us downtown again this year. The parade kicks off the holiday season, so we want to get the word out that even though the route is changed the Rogers Santa Claus Parade will be as entertaining as ever.
The parade claims to attract 300,000 spectators and is one of the largest food and fundraising events for the Greater Â鶹´«Ã½Ó³»Food Bank Society. Since 2004, the parade has collected $96,200 and more than 63,500 pounds of food for hungry families in the Lower Mainland. Each year, the lawn of the art gallery becomes the Coast Capital Savings Christmas Square, with family entertainment and a drop-off location for donations to the food bank. This year, the Christmas Square will be located on Thurlow Street between Georgia and Melville, between 10:30 am and 1:00 pm. Revised road closure information will be provided closer to the parade date.