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All about taking care in daily rituals the local lifestyle brand #PaeganRitual makes its debut with a launch party and SS15 pop-up shop in Chinatown this weekend. Co-founders Helena Luciano and Tatianna Taylor-Tait share their first collection of garments - light, airy and perfect for the coming season.
Expect womenswear pieces and bold jewelry suitable for the outdoor picnic or seawall cruise. The brand makes its leap off the west coast into the world with the new online shop going live this Sunday May 10th at midnight. Heads up, the pop-up shop is open this weekend only! For the official launch they're serving up appetizers, wine thanks to the good folks at Screw It!,  beer, champagne and LA-inspired cocktails alongside delicate macarons. Local inspiration Hayley Law will be singing live deep into the night channeling soulful lyrics to keep your spirit warm. Check  for store hours and scope the #PaeganRitual  for a sense of the current collection.
Official launch party rolls out Friday May 8th, 7PM-1AM at 434 Columbia. All good things go out with a bang right? Don't miss this.