麻豆传媒映画

a full service pop-up production studio with a flagship storefront at 434 Columbia St., Chinatown.

It's a聽pop-up ready space聽and an idea playground where they've hosted over 70 pop-up concepts since September 2012.聽Every time a new pop-up is about to launch聽, you'll catch a sneak peek here on V.I.A.!

Katie Cross Photography

The opening of聽#FjallravenPopUp went down earlier this week on Tuesday night聽following a transformation of our Columbia St. space into the first ever North American pop-up for the brand with deep聽Scandinavian roots.

While the brand has聽been around since the 1960's making high quality, hard-wearing, and sustainable timeless designs - they have only recently landed in Canada with a flagship store opening on聽Broadway this past聽Spring. "The pop-up is an exciting opportunity to continue serving our existing customers while connecting with those who are new to the brand.鈥� says Nathan Dopp, Fja?llra?ven鈥檚 VP of Sales and Marketing in North America.

The pop-up concept store highlights their聽classic Kanken backpacks in a rainbow of colours set inside a beautiful Swedish forest. They are stylish enough for the fashion forward city slicker and practical for the outdoor enthusiast. The waxed canvas bags have a full zip front to get at all the goods quickly and a handy removable foam pad, for when you want to grab a seat on the forest floor on cool winter hike.

The #FjallravenPopUp is open now until December 31 at 434 Columbia St., open daily from 11-6PM and 5PM on Sunday. Full聽details on our .